When it comes to technologies and gadgets, we surely do know how the majority of us, nowadays, have the most usage and engage with them in daily life. Especially since the world has been affected by the spread of the Covid-19, we do notice how everything has changed to the new norms which transformed everything to be online. Do you agree with that? And do you think that you are actually one of them?
How Does Technologies and Gadgets Affects Human
The pros
It is beyond doubt but there are actually both the pros and cons on the weave of the human and technologies nowadays. From the pros, we could see how every business or any daily life activity can easily be done at just the tip of your fingers. This is in a way very efficient and fast to make everything is more simple, compared to how the world used to be back then. Other than that, we could also see how technologies and gadgets really help us in saving energy, time and cost, as all we need is just great gadgets and good internet to do almost everything. Isn’t that great?
The cons
On the other hand, there are also the cons of technology and gadgets usage on humans. Despite the advantages, there are several cons of it that can be on humans. Where we could see how humans nowadays are lacking skills in real life communication. They tend to have their gadgets all the time in their hands compared to living their life outside. Not just that, it also has high risk in terms of exposure, we are well aware of how it can be dangerous for audiences that are under age that get exposed too much with everything that is on the internet.
Technologies, Gadgets and Businesses
Speaking of the pros, let’s see how it can be a good combination of these there which are; technologies, gadgets and also businesses. I’m pretty sure that most and majority of us acknowledge that most of the businesses nowadays are being done online in terms of the marketing, selling and processing. There are also so many people that have started to do online content all over the internet as one of the businesses too. Do you think it will be easy for people to do that? This is where you should have proper plans and strategies. Which are:
#1 Choose the best platform
First crucial step in having good online content is to choose the best and the in trend platforms to be used. We all know how this is going to work well on the content and the engagement as well based on the numbers of audiences. As for now, we could see there are so many people actively doing business live on social media such as TikTok, Instagram and even Facebook. If you tend to choose something that isn’t in trend, the possibilities for your content to not get a wide engagement is high.so, do observe which platform that could be best for your online content.
#2 Know the target audiences
Whether you are doing business, or just an entertainment content online, it is also crucial for you to actually know your audiences well to have a great target. Let’s just say you are doing the business of cookware, the first thing you have to do is to go to the places or advertise in a way that mothers, chefs or even people that love cooking can relate to. Stop advertising it in a wrong way, that is absolutely going to make people confused and stop watching it halfway. See how this is going to ruin your engagement with your online content?
#3 Dress appropriately
We are well aware of how online content creators that are famous especially would have a big impact on most of the audiences nowadays. With the rapid development of movement in technologies, gadgets and internet, it is best to actually have a line of online content creators that would give good impacts and influences.
This shall be the opportunity for all of the online content creators all over the internet to actually show the best example in terms of everything. Despite posting good content, they can also show a good example by dressing properly and well in every content video. Good behaviors and examples could have the best possibilities to increase you audiences and engagements online for whatever contents you are doing.
#4 Find your own identity
We all know competing online or on the internet won’t be something easy as there are going to be a lot of competitors. However, that is not something that should have stopped you from going, instead you have to start something new without copying others. By creating your own identity or trademarks, we could actually be more outstanding because people would eventually remember who you are by that. Try to always come up with something new and trending that can be related to your online content or online advertisement, so that the audiences could actually follow up with your online content every time.
#5 Have a good setup and props
To be an online creator, you must have the best preparations in terms of the set up and also the props. Other than attracting the audiences with the content, you should and must have a complete setup and props to enhance your online content. For a startup you probably could be concerned more on the place setup and the lighting, these two things would eventually affect your online content engagement.
Imagine if you come across some Instagram/ TikTok live or videos with an amazing background and video quality, you will get stunned by it, no? And to deal with this, proper lighting is important, let’s just say that if you are doing a recording like in a room or a house, the ring light would be perfect. But if you are doing an online content or advertisement in a big space, then a sports lighter would be the best lighting support.